Editorial contribution · business
Develop positioning from real customer evidence
Want to explain why customers need your offer? Turn real interviews into three messaging approaches with traceable evidence and open questions.
Published: · Version 1
A prompt to try
Analyze these anonymized customer interviews: [TRANSCRIPTS WITH IDENTIFIERS]. Offer: [OFFER]. Demonstrable capabilities: [EVIDENCE]. Target segment: [SEGMENT]. 1. Extract problems, triggers, existing alternatives and desired outcomes, with the interview identifier and source passage. 2. Group recurring patterns. State the number of distinct interviews supporting each pattern; do not count repeated statements from the same person as multiple instances of demand. 3. Develop three positioning approaches. Link each benefit claim to customer evidence and an actual capability of the offer. Unsupported claims remain hypotheses. 4. For each approach, write a short text and an interview test that can also reveal rejection. Output: an evidence matrix, three approaches and missing evidence. No invented quotations, market shares or testimonials. Check that every claim in the copy can be traced back to the matrix.
Copy the text into your AI, fill in the placeholders and check the answer.
What you need
- Your own access to a suitable AI. Only add information you are comfortable sharing.
How to start
- Copy the prompt and paste it into your AI.
- Replace the placeholders and add any missing information.
- Check the answer and ask follow-up questions to adapt it to your situation.
RobinPrompt.BETA 0.1.9